It used to be called Focus on Imaging. Last year it got changed over into The Photography Show. Not sure it’s the catchiest name in the world but otherwise not a lot has changed. Here are a few quick thoughts on the recently concluded 2015 installment at the Birmingham NEC.
The DSLR video push is slowing down.
Where the last year or two saw a big push with stabilisers, shoulder pods, etc, this section was much more muted this year, although you could still find sliders and such like if you tried. A notable first showing from Konova.
The video invasion is still on.
A first, and signficant-sized, stand from Blackmagic. Nothing against video but I hadn’t realised that video now had a home in a photography show. We seem to now have made the leap from video accepted in a photography context because of feature support from DSLRs, to a situation whereby it is embraced as part of the photographic consciousness. The DSLR manufacturers only really have themselves to blame, in a way.
The drone invasion is in full swing.
Video might be staging an invasion, but drones are taking over the world. Where last year there was, if memory serves, one drone on display, this year there were at least six separate companies displaying drones for all budgets.
The march of the Chinese.
It’s taken a while, but they’ve arrived. Both Benro and Nisi had stands for the first time, and Sirui had an impressive stand after their modest first go last year.
Happy to embrace photography.
Update: I spoke to someone today who was photographing at a National Trust property. Apparently the ban on commercial photography is still very much in place, which is to an extent understandable. But somewhat ironic given their presence at what is ultimately a trade show for professional photographers (albeit one gatecrashed by amateurs).